Our relationship with Second Cup began back in 2006, when we were approached to help relieve the stress of escalating marketing costs on their franchisees. After our first meeting, we were asked to take a second look at their POP and DM budgets and we were able to provide a solution that reduced their costs dramatically while improving on the level of quality.
Through the years, we’ve worked with their lead agencies and ensured that the brand message and personality was conveyed consistently in every touchpoint. We’ve also been invited to flex our creative muscle and brew up some fresh ideas for seasonal campaigns, local print advertising, menu boards, logos and direct mail.
